Jamie Cox brings successful track record to Panama City Beach

PANAMA CITY BEACH, FL (February 25, 2020) – The premier sports tourism complex, Panama City Beach Sports Complex, spearheaded by Visit Panama City Beach and managed by Sports Facilities Management (SFM), has hired Jamie Cox as General Manager. Cox is an experienced sports tourism industry leader, coming from the high-performing and award-winning Hoover Metropolitan Complex.

SFM and Visit Panama City Beach engaged in a comprehensive and nation-wide hiring process. In addition to the external talent search and as an SFM Network facility, Panama City Beach Sports Complex has access to a database of more than 500 talented team members to recruit for open positions.

Cox shared his enthusiasm for the new role stating: “I am thrilled to join the talented team at Visit Panama City Beach and the Sports Complex. I appreciate the opportunity and look forward to building on the incredible momentum generated by the complex in pre-opening and in this first year of operation. I am honored to work within the SFM Network and I look forward to building on the success and adding new events to the ‘World’s Best Beaches’.”

Cox joins the Panama City Beach team with 15 years of experience in the sports industry. Cox spent the last three years in Hoover, Alabama opening and making the Hoover Metropolitan Complex one of the highest performing sports venues in the country. Cox was instrumental in leading the business development efforts culminating in $50 million dollars in visitor spending to the region in 2019. He has also served as a Sports and Wellness Director for both the Atlanta and Birmingham YMCA associations. 

President and CEO of Visit Panama City Beach, Dan Rowe commented, “Jamie is an excellent addition to the team at the Sports Complex. We were impressed with his knowledge of the industry and successful booking statistics exhibited at Hoover Metropolitan Complex. We are confident in his ability to bring the same success to our complex and the Panama City Beach community at large.”

“Jamie is a winner, and it is a privilege to see hard working team members rewarded.” added Jason Clement, CEO and Founder of SFM. “Jamie has been a tremendous asset to the Hoover team, serving high profile events like the SEC Baseball Tournament, Perfect Game, and numerous long field football, soccer, and lacrosse events to that community. His relationship building, work ethic, and accountability provide an example for all of us in the SFM Network. He will serve Panama City Beach well.” 

If you would like more information about the Panama City Beach Sports Complex, or for inquiries on booking your tournament or event at the facility, please contact Jamie Cox at


About Sports Facilities Advisory and Management: Sports Facilities Advisory, LLC (SFA) and Sports Facilities Management, LLC (SFM) are both headquartered in Clearwater, FL. Founded in 2003, SFA has served more than 2,000 communities, produced more than $10 billion in institutional-grade financial forecasts, and provided funding strategies and solutions for more than 70+ youth and amateur sports and recreation complexes worldwide. SFM provides industry-leading, results-driven management solutions for sports, fitness, recreation, and event venues nationwide. SFM-affiliated venues have hosted more than 100 million visitors and generated hundreds of millions of dollars in economic impact. For more information, visit: and