PANAMA CITY BEACH, Fla., August 12, 2019– An agreement has been reached by the

Panama City Beach Sports Complex to enter an exclusive beverage rights and sponsorship deal with Buffalo Rock Company. Buffalo Rock will be the exclusive supplier of non-alcoholic beverages at the Panama City Beach Sports Complex.

“We have been eagerly awaiting the announcement of this partnership,” said Panama City Beach Sports Complex General Manager J.D. Wood. “From assisting us with keeping our staff hydrated, to adding fun for fans during athletic events, all of our team looks forward to the local partnership with Buffalo Rock.”

Buffalo Rock’s large selection of non-alcoholic beverages will keep fans and staff cool and hydrated allowing the Panama City Beach Sports Complex officials to focus on creating one of a kind experiences for attendees.

 “The Panama City Beach Sports Complex is vital in providing the area with family fun and communal recreation,” said Chad Peak, General Manager, Buffalo Rock Company Panama City division. “We’re honored to have been able to work hand in hand with the sports complex and the TDC to make this a partnership that will not only grow overall tourism revenue, but community interest as well. Buffalo Rock is proud to provide beverages for players, fans and families alike for years to come.”

About Panama City Beach

Panama City Beach is situated on 27 miles of sugar-white sand beaches bordering clear, emerald-green waters where the Gulf of Mexico and St. Andrew Bay converge.  With 320 days of sunshine annually and attractions such as St. Andrews State Park and Pier Park, the region has long been favored by travelers seeking an affordable beach vacation with year-round offerings for families, couples, groups and adventure-seekers.  These include championship golf courses, spas, sporting events, award-winning dining and diverse recreational activities. In addition, Panama City Beach’s Northwest Florida Beaches International Airport offers non-stop flights on Delta Airlines, Southwest Airlines and United Airlines. For more information, call 850-233-5070 or visit the official website of the Panama City Beach Convention and Visitors Bureau at  Live HD video of the world-famous beach is now available at Stay connected with Panama City Beach on Twitter (@Visit_PCB), Instagram (@Visit_PCB) and Facebook (@Visit_PCB).

Panama City Beach Sports Complex:

The Panama City Beach Sports Complex is located within the Breakfast Point development and is the premier destination for travel sports tourism in the Florida panhandle. The facility features 13 rectangular fields including nine with artificial surfaces and two championship fields with seating up to 1,500 spectators. The flexible design allows for soccer, lacrosse, rugby, football and flag football, as well as baseball and softball to be played. The Panama City Sports Complex is a facility managed by Sports Facilities Management, LLC. For more information, visit:

About Buffalo Rock Company:

Buffalo Rock Company is one of the nation’s largest privately held, family-owned Pepsi and Dr Pepper bottlers. The company employs more than 2,100 employee-partners who service a population of more than seven million consumers throughout Alabama, western Georgia and the panhandle of Florida. James C. Lee III, chairman of the board and CEO, and fourth-generation Lee, leads the locally focused company that has been in business for more than 118 years. The company continues to evolve its operations and brand portfolio to meet the needs of the ever-changing beverage and snack consumer. For more information about Buffalo Rock Company, visit

Media Contacts:

Gina Stouffer / Charlotte Park                     Michael Booini / Chris O’Brien

Lou Hammond Group                                  Panama City Beach Sports Complex/Visit Panama City Beach

843-408-4360 / 843-371-1362                    850-588-4902 / 850-233-5070